Retire your worries. Plan for your dreams.

We help high-earning professionals and retirement-focused individuals and couples with personalized financial planning and tax-smart portfolio management.

  • Personalized Advice

  • Retirement Planning

  • Investment Management

  • Tax Planning

  • Education Planning

  • Estate Planning

  • Charitable Giving

  • Risk Management

We’re a good fit for

  • Feeling overwhelmed by finances? You're not alone. It's normal to feel unsure of how to manage your money or how to find a trustworthy advisor.

    We can help if you're looking for:

    • Personalized advice, not product sales. We deliver personalized financial guidance, based solely around your goals, needs, and circumstances. We don't sell products and never earn commissions. We're proud to be a fee-only fiduciary firm (learn more about this in our FAQs).

    • Advanced qualifications in financial planning. Our founder is a CERTIFIED FINANCIAL PLANNER™ (CFP®) professional with a Master of Science degree in Personal Financial Planning. This unique dual qualification demonstrates an exceptional level of expertise, knowledge, and specialization in financial planning.

    • The personalized attention of a small firm with big-firm capabilities. Get the best of both worlds: the dedicated service of a small, locally-owned business backed by the power of industry-leading tools and resources.

    • Tax-smart wealth management. Taxes are often one of the largest expenses in a person's lifetime. That's why we use tax-efficient strategies to help you reach your financial goals, maximize your wealth, and minimize your tax burden.

  • We specialize in helping high-earning individuals and couples put their hard-earned money to work with personalized financial strategies and portfolio management. We’ll create and guide you through your customized financial roadmap — built entirely around your family, career, retirement, and personal goals.

    Common areas of focus: cash flow planning, tax planning, investment management, retirement planning, home purchase decisions, education (college) planning, student loans, cash & credit management, risk management, estate planning, and more

  • We specialize in helping individuals and couples transition smoothly into retirement with personalized wealth management and comprehensive financial planning. This is a crucial time to secure the right plan and the right strategies. Let us take care of your financial well-being, and free yourself to fully enjoy your new phase of life.

    Common areas of focus: investment management, income tax planning, portfolio distribution strategy, Social Security strategy, health care planning, real estate guidance, estate planning, charitable giving, cash management, risk management, and more

Click each title above for more details

Proudly Serving Our Clients As A 100% Locally- & Independently-Owned, Female-Founded, Fee-Only (Non-Commissionable) Fiduciary Firm

Proudly Serving Our Clients As A 100% Locally- & Independently-Owned, Female-Founded, Fee-Only (Non-Commissionable) Fiduciary Firm •

As Seen In The Media

Yahoo News: Smart Steps to Take When Helping Your Grandchildren Financially

Newsweek: How Your Budgeting Habits Impact Your Kids

U.S. News & World Report: Avoid Becoming One of These 8 Retirement Horror Stories

Nerdwallet: 5 Ways to Calm Financial Stress

CBS News: Can you use home equity to buy a duplex?

Yahoo News: Smart Steps to Take When Helping Your Grandchildren Financially Newsweek: How Your Budgeting Habits Impact Your Kids U.S. News & World Report: Avoid Becoming One of These 8 Retirement Horror Stories Nerdwallet: 5 Ways to Calm Financial Stress CBS News: Can you use home equity to buy a duplex?

We offer a complimentary intro call so you can learn more — no pressure, no obligation.

Flexible meeting options

Our office is conveniently located in downtown Madison, Wisconsin. Can’t make it in? We’ve got you covered with secure virtual meetings. In fact, we can serve clients anywhere in the United States.