
Retire your stress. Live with purpose and choice.
We help high-achieving individuals and couples, and those seeking retirement or work-optional lifestyles, with personalized financial planning and portfolio management under a thoughtful fiduciary model of care.
-
Personalized Advice
-
Retirement Planning
-
Investment Management
-
Tax Planning
-
Education Planning
-
Estate Planning
-
Charitable Giving
-
Risk Management
We’re a good fit for
-
Feeling overwhelmed by finances? You're not alone. It's normal to feel unsure of how to manage your money, and unsure where to turn for help.
We might be a good fit if you’re looking for:
• Personalized advice, not product sales. We deliver personalized financial guidance based entirely around your goals, needs, and circumstances. We don’t sell products and never earn sales commissions. Our practice was built on the strict fee-only fiduciary model, a distinction held by very few in the industry – only 4.92% of financial advisors, according to estimates. (Learn more in our FAQs).
• Advanced qualifications in financial planning. Our founder is a CERTIFIED FINANCIAL PLANNER™ (CFP®) professional with a Master of Science degree in Personal Financial Planning. This unique dual qualification demonstrates an exceptional level of expertise, knowledge, and specialization in personal financial planning.
• The personalized attention of a small firm with big-firm capabilities. Get the best of both worlds: the dedicated service of a small, independent, relationship-driven business backed by industry-leading tools, best-in-class technology, and expert support.
• Tax-smart strategies. Taxes are often a person's biggest lifetime expense, which is why tax planning is key. Our tax-smart strategies help you be more proactive and take more control to reduce your tax bill.
-
We love helping high-achieving individuals and couples put their hard-earned money to work. We’ll guide you through this important “building” phase of life, with personalized financial planning to help you meet your short- and long-term goals for your money, career, family, retirement, and more.
Common areas of focus: growing your investments, growing your retirement savings, budget planning, investment management, career & employer benefits decisions, health care planning, received inheritances, education (college) planning, home purchase decisions, student loans, cash & credit management, insurance decisions, tax savings opportunities, estate planning, and more
-
Ready to trade the 9-to-5 in? We specialize in helping individuals and couples build financial freedom, whether that means a traditional retirement, or a more flexible “work-optional” lifestyle. If you're planning career breaks, moving toward self-employment, or just wondering when you can quit the daily grind for good, now is the time to create a sustainable financial plan with someone you trust. Our expertise will help you confidently transition into and embrace the flexibility and freedom you deserve.
Common areas of focus: creating a sustainable income plan from your portfolio, planning for and reducing your tax bill, health insurance plan selection, when to take Social Security, Roth conversion strategy, estate and inheritance planning, required minimum distributions (RMDs) management, charitable giving, cash management, risk management, real estate decisions, and more
Click each title above for more details

Proudly Serving Our Clients As A 100% Locally- & Independently-Owned, Female-Founded, Fee-Only (Non-Commissionable) Fiduciary Firm
•
Proudly Serving Our Clients As A 100% Locally- & Independently-Owned, Female-Founded, Fee-Only (Non-Commissionable) Fiduciary Firm •
As Seen In The Media
Yahoo News: Smart Steps to Take When Helping Your Grandchildren Financially
Newsweek: How Your Budgeting Habits Impact Your Kids
U.S. News & World Report: Avoid Becoming One of These 8 Retirement Horror Stories
Nerdwallet: 5 Ways to Calm Financial Stress
CBS News: Can you use home equity to buy a duplex?
Yahoo News: Smart Steps to Take When Helping Your Grandchildren Financially Newsweek: How Your Budgeting Habits Impact Your Kids U.S. News & World Report: Avoid Becoming One of These 8 Retirement Horror Stories Nerdwallet: 5 Ways to Calm Financial Stress CBS News: Can you use home equity to buy a duplex?
We offer a complimentary intro call so you can learn more — no pressure, no obligation.
Flexible meeting options
Our office is conveniently located in downtown Madison, Wisconsin. Can’t make it in? We’ve got you covered with secure virtual meetings. In fact, we can serve clients anywhere in the United States.